Why?
Why do you need the services of a Marketing & Training organisation?Many businesses, organisations and traders place both marketing and training at the low end of the priority list in their day to day operations.
Often it is not until a quiet period, negative growth or a poor return is experienced, that questions are asked... usually why?
The simple answer in many cases is 'the lack of effort in promoting the operation through a planned marketing approach or addressing the improvement staff skills and motivation.'
Reaction rather than pro-action is sadly the norm for many these days. What may have started out as a dynamic operation with many new and exciting initiatives becomes complacent, lazy, not enough time, or just too hard.
Some people are busy just being busy, not productive and particularly on the bottom line.
Equally unfortunate - too many operations live in hope of stay busy without taking time out to work ON THE BUSINESS instead of IN THE BUSINESS.
If left too late then the operation may be doomed to failure due to lack of funding or total customer disenchantment.
Marketing and Training is about now, tomorrow and next year, not leaving it until seen to be needed, by which time the opportunity to make a difference may have passed.
At Image Marketing International we look first at the history, then do our own research before making suggestions. Without the whole picture, the proposals can be built on shifting sands and we are not interested in putting time into failure!
Equally marketing and training is not always about spending large sums of money! In many cases the change of fortunes for an operation can be achieved with a careful understanding of what is needed, then a focus on achieving the objectives through positive and active planning.
If you fail to plan you plan to fail!
Successful Marketing is about PLANNING and THEN taking action!
Why do you need the services of a Marketing & Training organisation?Many businesses, organisations and traders place both marketing and training at the low end of the priority list in their day to day operations.
Often it is not until a quiet period, negative growth or a poor return is experienced, that questions are asked... usually why?
The simple answer in many cases is 'the lack of effort in promoting the operation through a planned marketing approach or addressing the improvement staff skills and motivation.'
Reaction rather than pro-action is sadly the norm for many these days. What may have started out as a dynamic operation with many new and exciting initiatives becomes complacent, lazy, not enough time, or just too hard.
Some people are busy just being busy, not productive and particularly on the bottom line.
Equally unfortunate - too many operations live in hope of stay busy without taking time out to work ON THE BUSINESS instead of IN THE BUSINESS.
If left too late then the operation may be doomed to failure due to lack of funding or total customer disenchantment.
Marketing and Training is about now, tomorrow and next year, not leaving it until seen to be needed, by which time the opportunity to make a difference may have passed.
At Image Marketing International we look first at the history, then do our own research before making suggestions. Without the whole picture, the proposals can be built on shifting sands and we are not interested in putting time into failure!
Equally marketing and training is not always about spending large sums of money! In many cases the change of fortunes for an operation can be achieved with a careful understanding of what is needed, then a focus on achieving the objectives through positive and active planning.
If you fail to plan you plan to fail!
Successful Marketing is about PLANNING and THEN taking action!
